Chasse.be: a 1909 federation, rethought by profile.
The Royal Saint-Hubert Club de Belgique is the country's oldest hunting federation, nearly 12,000 hunters. WebNest led the complete redesign on Odoo: an architecture of three journeys by profile, an integrated e-commerce and centralised management, on a foundation ready to host AI.
The Royal Saint-Hubert Club de Belgique (RSHCB) is something like the union of Belgian hunters: the oldest and largest federation for the promotion and defence of hunting in the country.
Founded in 1909, it today brings together nearly 12,000 hunters, spread across 6 provincial committees. A site that has to speak, at the same time, to the curious general public, the exam candidate and the seasoned hunter.
The starting point.
The old site piled everything in one place: discovering hunting, the exam path, the member area, the shop. Rich in information, but hard to evolve and maintain.
The RSHCB had a clear direction: move to Odoo to centralise management, integrate e-commerce, and equip itself with a modern foundation, ready to host AI-based uses tomorrow.
Our approach.
UX / Design
Rather than a catch-all site, we separated the experience by profile. Three distinct sites, but a single Odoo base (multi-website): one back-office, one team.
At the top of every page, a clear selector (All about hunting · Become a hunter · I'm a hunter), and each visitor heads straight to what they're looking for.
Technical
The RSHCB shop is no longer a separate module wired on the side: it lives in Odoo, alongside the content and the members. Cart, payment and orders are managed from the same back-office.
No more tools that don't talk to each other. Content, e-commerce, members, newsletter: everything is centralised in a single Odoo, managed from a single interface.
Custom-built
A federation has an educational role, and on the web that translates into rich, lasting pages. We structured in-depth content that answers the real questions: the 5 hunting methods, the 71 mammals and 161 birds concerned, the key figures of hunting in Wallonia (20,000 hunters, 4,850 territories).
Discovery and wildlife, news and press review, community classifieds, membership and native Odoo newsletter (the data stays with the RSHCB). Enough to be found on the searches that matter.
The result.
What WebNest delivered.
An institution born in 1909 now has a clear site for each of its audiences, centralised for its team, and scalable for the future. A project led hand in hand with Benoît and the RSHCB management, from discovering hunting to the shop.
And it's planned in stages: V1 is in production; V2 (SIEL, an e-learning module to prepare the exam online) is scoped; V3 (AI in the service of hunters) is under consideration, postponed for cost reasons, but the Odoo foundation is ready to host it.
“Charlotte from WebNest is extremely professional, motivated and a great listener. Always available and quick to respond to our requests, with a real sense of service. We recommend her without hesitation!”
Frequently asked questions.
Why did the RSHCB turn to a web agency specialising in Odoo?
What was custom-built for the RSHCB?
Can the RSHCB update its websites without us?
Can another federation or non-profit in Namur have the same kind of website?
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