Ice-Cube: ordering ice, like a premium product.
Ice-Cube produces and delivers crystal-clear ice cubes and crushed ice in Brussels and its outskirts. WebNest built its bespoke e-commerce: we repurposed the Odoo shop into a real ice-ordering site, with a choice of day and delivery slot, online payment and a promo code.
Ice-Cube produces and delivers premium ice in Brussels: ice cubes of absolute transparency with ultra-slow melting, and crushed ice.
For bars, restaurants, events and private customers, a premium product that deserved an e-commerce to match.
The starting point.
Ordering ice isn't like buying a t-shirt. There's freshness, so logistics; the zone, so delivery limits; timing, because an event is prepared for a precise date.
The standard Odoo shop didn't fit these constraints. It had to be reshaped so it tells (and manages) the ice order.
Our approach.
UX / Design
We started from Odoo's native e-commerce and reworked it in depth, until it was unrecognisable. A dark, crystalline world in the image of a high-end product, product pages designed around ice (formats, uses, benefits), and a reshaped order funnel, far from the generic Odoo checkout.
Technical
The centrepiece is delivery. We built the choice of day and time slot into the checkout, covering Brussels and its outskirts. Customers book their slot and pay online. On Ice-Cube's side, orders arrive already sorted by slot, so the whole delivery process runs smoothly.
Custom-built
To encourage ordering directly on the site, we set up a loyalty system: a promo code reserved for online orders, and free delivery above a certain amount. Enough to turn a phone call into a web order, simpler to handle and better organised.
What WebNest delivered.
Ice-Cube now has an e-commerce that looks like it: premium, clear, tailored for ice. The customer orders in a few clicks, chooses their delivery, enjoys a promo code, and Ice-Cube receives clean orders, already arranged by slot.
An Odoo shop transformed into a real ice-ordering machine: proof that a standard e-commerce becomes bespoke when you bend it to the client's trade.
Frequently asked questions.
Why did Ice-Cube turn to a web agency specialising in Odoo?
What was custom-built for Ice-Cube?
Can Ice-Cube update its shop without us?
Can another food business in Wavre have the same kind of shop?
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Un e-commerce Odoo qui convertit ?
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