MEB Solution: getting found, and converting.
MEB Solution outsources the sales force of Belgian SMEs (prospecting, closing, audit and training). WebNest led the design and SEO redesign of the site on Odoo, with two clear objectives: organic search to be found, and a conversion journey that leads to booking an appointment.
MEB Solution is B2B sales outsourcing: a Belgian team, based in Mont-Saint-Guibert.
It takes on the prospecting, closing and strategy of SMEs and scale-ups that want to structure their growth. A results-driven business, and a site that had to measure up.
The starting point.
For a company whose business is selling, the site can't be a mere business card.
We framed the redesign around two measurable objectives, and every design or content decision served one or the other: being found (organic search, to show up on the searches of executives who want to outsource their prospecting) and converting (turning the visitor into an appointment).
Our approach.
UX / Design
Entrusting your sales force to a third party takes trust. The site had to radiate that from the first second.
We laid down a corporate, assertive art direction (deep midnight blue, strong typography, generous breathing space) that positions MEB as a serious, structured partner. The services (prospecting, closing, audit, training) are presented clearly, with what they include and what they produce.
Technical
Organic search wasn't added as an afterthought: it guided the site's architecture. Everything started from a keyword audit to understand what executives really search for, then building pages that answer those queries.
Optimised FAQ, blog, structured data (JSON-LD): behind the façade, the technical foundations are there to rise on the searches that matter.
Custom-built
The site doesn't just inform, it guides. We built a clear conversion journey, questionnaire-style: one question at a time, without friction, without an endless form.
The visitor arrives, follows a guided journey, and books an appointment. Each step is designed to turn interest into a qualified contact.
The result.
What WebNest delivered.
MEB Solution now has a website that reflects its business: professional, clear and, above all, results-driven. A single Odoo platform brings together the company website, the blog, the FAQ and appointment booking. It is built to be found on Google and to turn visitors into qualified leads.
A website should bring you clients: a design that inspires trust, SEO that improves your rankings and a journey that fills your diary. That is exactly what we build.
“I recommend her 100%! Very professional and very efficient. You won't be disappointed with the result.”
Frequently asked questions.
Why did MEB Solution call on a web agency specialising in Odoo?
What was custom-built for MEB Solution?
Can MEB Solution update its website without us?
Can another consultancy firm in Mont-Saint-Guibert have the same kind of website?
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