Nexaris: a cyber brand, created from A to Z.
Nexaris is a new cybersecurity company, specialised in protecting ERPs and SaaS platforms. There was nothing at the start: WebNest created the entire art direction (mood, colours, typography, visuals) and then the site. All in an unapologetic cybertech world, but without the slightest cliché.
Nexaris is a Belgian cybersecurity company for businesses whose activity rests on their ERP (Odoo) and their SaaS platforms.
Based in Brussels, it works on three levels: diagnosis (audits and vulnerability mapping), protection (continuous monitoring, backups) and strategy (vCISO steering, NIS2 compliance).
The starting point.
Nexaris was born from a blank page: no logo, no colours, no world. Just a vision.
The real challenge was to create everything without falling into the cyber cliché, that anxiety-inducing design of padlocks and neon green. It needed a brand that inspires trust and a site that makes a technical offer readable for executives.
Our approach.
UX / Design
We defined the entire art direction, from scratch: a deep midnight blue for reliability, a luminous cyan as a signal, a crisp, technical typography, and a constellation motif, connected dots, like a network to protect. The result is understated and premium, immediately readable as « cyber » without ever falling into cliché.
Technical
The centrepiece of the site is a security diagnostic designed in the spirit of a Typeform (fluid, question after question) but with a mechanic all our own: the user assesses their own resilience, their answers are scored, and to discover their score they leave their contact details. Every completed diagnostic becomes a qualified contact, sent directly into Nexaris's CRM.
Custom-built
Nexaris doesn't do « security in general »: its territory is precise, companies whose growth rests on Odoo and SaaS. We structured the message around three clear actions (protect, monitor, govern) and executive-focused copywriting that speaks business continuity, not technical jargon. Each audience finds its door: solutions, resources, about, partnership.
The result.
What WebNest delivered.
Nexaris entered its market with an image that inspires trust: a premium cybertech world, a sharp positioning and a site that pulls its weight. Thanks to the diagnostic, it has generated qualified leads since launch. For a young company, starting out with such a polished identity means gaining months of credibility.
For WebNest, Nexaris illustrates what we like doing most: creating an entire world, from brand to site, and making it operational from day one.
“A really lovely experience! The team is professional, responsive and attentive to needs. The exchanges are smooth and pleasant, with a real care to do things well. The graphic work is polished, creative and of great quality. I recommend without hesitation!”
Frequently asked questions.
Why did Nexaris turn to a web agency specialising in Odoo?
What was custom-built for Nexaris?
Can Nexaris update its site without us?
Can another tech company in Brussels have the same type of site?
Un site vitrine qui vous démarque ?
Together, with no commitment, we look at how WebNest can take your online presence to the next level. Brief in hand, we get back to you within 48h.