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Site vitrine · Sport & Leisure

SportXperience: the identity of a solution for sports clubs.

SportXperience is an Odoo solution for sports-club management, developed by Koleos. WebNest created its entire identity from A to Z (colours, typography, visual world) and then the site that presents its features and turns visitors into demo requests.

Client
SportXperience
Sector
Sport & Leisure
Scope
Identity & website
www.sportxperience.be
Preview of the SportXperience site by WebNest
The client

SportXperience is an Odoo solution for sports-club management, developed by Koleos.

Registrations, membership fees, scheduling, communication, follow-up: everything is centralised and connected to Odoo to simplify club life.

The challenge

The starting point.

Software can be excellent and still stay invisible if it has no image. At the start, SportXperience had neither branding nor site: just a good tool waiting to be revealed.

Two things were needed: a brand identity that inspires trust among club managers, and a clear showcase site that explains the product's value and prompts a demo request.

Key objectives
Create a brand identity from scratch
Clearly explain the value of the SaaS
Generate demo requests
The solution

Our approach.

UX / Design

We defined the entire art direction, from scratch: colours, typography, visual world. A deep slate background for seriousness, a bright lime green that pops like a starting signal, a touch of purple, and a brushstroke « X » motif, the X of Xperience, dynamic and sporty. The result breathes movement and modernity, while staying credible for management software.

Technical

Two entry doors, zero friction: we wired two clear conversion points, both managed in Odoo, the demo request and the direct question. And because the product extends into a mobile application (activities, attendance, messaging, profile), we supported SportXperience on the app mockups, for perfect consistency between the site and mobile.

Custom-built

The site explains the product's value feature by feature: from centralisation to online membership, each benefit has its place and its explanation. The goal: make SportXperience immediately understandable for a club manager who only has a few minutes.

In pictures

The result.

SportXperience — site vitrine réalisé par WebNest (aperçu 1)
SportXperience — site vitrine réalisé par WebNest (aperçu 2)
SportXperience — site vitrine réalisé par WebNest (aperçu 3)
SportXperience — site vitrine réalisé par WebNest (aperçu 4)
SportXperience — site vitrine réalisé par WebNest (aperçu 5)
SportXperience — site vitrine réalisé par WebNest (aperçu 6)
The project in brief

What WebNest delivered.

SportXperience now has a strong identity and a site that works: it explains, it reassures, and it generates demo requests. Koleos's software now moves forward with a brand to match, recognisable, energetic, professional.

For WebNest, this is exactly what we love: giving a face to a good idea, and making it operational from day one.

“I had the pleasure of working with Charlotte on the creation of a website and a mobile application, and I can only recommend her! Her professionalism, creativity and attention to detail exceeded all my expectations. She perfectly understood my needs and translated them into a modern, intuitive and aesthetically flawless design. On top of being talented, Charlotte is also very responsive and attentive, which made the collaboration smooth and pleasant. Thank you again for this exceptional work!”

Jérémie Vdm · CEO · Koleos
FAQ

Frequently asked questions.

Why did SportXperience turn to a web agency specialising in Odoo?
The software existed, the image did not: no branding, no site. A good tool that stays invisible doesn't sell. So the first step was to create an identity that club managers would find credible, then a site that explains the product's value and generates demo requests.
What was custom-built for SportXperience?
The entire art direction, from scratch: colours, typography, visual world and a brushstroke "X" motif. On the site, two conversion points managed in Odoo (the demo request and the direct question), plus support on the mock-ups for the mobile app.
Can SportXperience update its site without us?
Yes. The feature pages and text are edited in the Odoo editor. The identity is documented so the team can apply it elsewhere without calling on us.
Can another sports start-up have the same type of site?
Yes. An identity from scratch followed by a demo-focused showcase site is the classic path for a software company launching its product. We build the brand before the page, never the other way round.
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