Avoir un magnifique site Odoo, c’est super. Mais si personne ne le trouve sur Google, c’est un peu comme organiser la meilleure fête de l’année et oublier d’envoyer les invitations : vous allez finir seul avec vos chips.
Optimise your titles and meta descriptions for clicks
Google is like a GPS: if you tell it "I’m going somewhere", it won’t help you. If you sell cookies in Namur, your page title can’t just be "Home", it must say "The Best Artisan Cookies in Namur".
The magic click:
In Odoo, go to "Promote" > "Optimise SEO". This is where you whisper in Google’s ear to tell it exactly what you do.
Reduce image sizes to speed up loading
We love the 4K photo of your new office, but if it’s 10 MB, your site will load at the speed of an asthmatic snail. And Google hates to wait.
The survival instinct:
Before uploading an image to Odoo, run it through a free compressor. Name your file "agence-web-webnest.jpg" instead of "IMG_5839.jpg". It’s silly, but it makes all the difference for search engines.
Structure your pages with heading tags (H1 to H3)
Imagine a newspaper without headlines: it’s unreadable. It’s the same for your site. These tags (H1, H2, H3) are the blueprint of your house.
The hierarchy: Your main title is an H1, your subsections are H2s. If you put the front door on the second floor, Google will bump into the walls and leave immediately.
Produce quality and relevant textual content
Some think you need to repeat the word "shoes" 50 times to rank well. The result? Your text looks like a computer bug and no one wants to read it.
The Webnest recipe:
- Write as you speak. Answer the real questions of your customers. Google has become smart enough to understand that you are an expert if your content is genuinely useful to a human.
5. Simplify your URLs for better readability
A typical address mon-site.com/p-582?ref=99, it's ugly and it’s scary. A typical address mon-site.com/creation-site-odoo, it's clean, it's sexy, and you know where you stand. Odoo allows you to change this with one click in the page settings: take advantage of it!
The Bonus: Test your performance with Google PageSpeed Insights
Do you want to know if your site is a Formula 1 or an old lawnmower? Head to PageSpeed Insights.
How does it work?
Copy your URL, click on "Analyse" and wait for Google's verdict (the score from 0 to 100).
- If it's Green: Treat yourself to a coffee, you’re doing well.
- If it's Red: Don't panic, it's often just a matter of poorly set images or unnecessary gadgets slowing down the machine.
The Webnest choice:
At Webnest, we don't just "create a site". We configure the whole machine to be SEO-friendly from the start. No fluff, just results.