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E-commerce · Food & Drinks

Kult Kéfir: from shop to subscription, on Odoo.

WebNest built the Odoo e-commerce for Kult Kéfir, the Belgian brand of sparkling canned kefir. Online sales, payment, logistics and a reseller form — then a subscription system for the packs.

Client
Kult Kéfir
Sector
Food & Drinks
Scope
Odoo e-commercePaymentLogisticsReseller formSubscription
Year
2025
Duration
1 months
www.kultkefir.com
Preview of the Kult Kéfir site by WebNest
The client

Kult Kéfir is a Belgian brand of sparkling kefir, sold in cans.

A living kefir, available by the unit, in packs or by subscription. A young, freshly rebranded brand, building both its direct sales and its reseller network.

The challenge

The starting point.

Kult Kéfir, a freshly rebranded Belgian brand of sparkling canned kefir, wanted to sell online, grow its reseller network and build customer loyalty — all from a single platform.

Key objectives
Sell online from a single shop
Grow the reseller network (B2B)
Build loyalty with a subscription system
The solution

Our approach.

UX / Design

Clear buying journey, polished product pages and a map of points of sale to find Kult nearby.

Technical

Hand-coded e-commerce on Odoo: payment, stock and logistics connected, no template,

e-commerce connected to the logistics provider,

Custom-built

CRM form « become a reseller » connected to Odoo, then in V2 a subscription system for the packs.

In pictures

The result.

See more
Kult Kéfir — boutique e-commerce réalisé par WebNest (aperçu 1)
Kult Kéfir — boutique e-commerce réalisé par WebNest (aperçu 2)
Kult Kéfir — boutique e-commerce réalisé par WebNest (aperçu 3)
Kult Kéfir — boutique e-commerce réalisé par WebNest (aperçu 4)
Kult Kéfir — boutique e-commerce réalisé par WebNest (aperçu 5)
Le projet en bref

What WebNest delivered.

From V1 to V2, Kult Kéfir now has a complete e-commerce: sales by the can, Stripe payment, coordinated logistics, reseller recruitment, a map of points of sale and subscription. A hand-coded Odoo base that grew at the brand's pace, without ever starting over from scratch.

That's what we love about a lasting partnership: we don't deliver a frozen site, we grow a tool. V1 laid the foundations, V2 opened up recurring revenue, and what comes next stays open.

2

Versions delivered (V1 & V2)

Stripe payment

Futurlog logistics

1

Unified shop

“Super agile, fast and attentive to the client's needs. She juggles Odoo sites like no one else. I highly recommend her!”

Mathilde Riga · CEO · Kult Kéfir
FAQ

Frequently asked questions.

Can Odoo be connected to a logistics provider?
Yes. For Kult, we connected the e-commerce to Futurlog: every order placed online goes into preparation without re-entry, and Stripe payment is wired directly to the Odoo orders.
Can resellers (B2B) be managed from the same site?
Yes. A « become a reseller » form feeds directly into the Odoo CRM. B2B requests arrive in the same place as everything else, sorted and ready to follow up — with no separate tool.
Can subscriptions be added after launch?
Yes, and it's often wiser to move in stages. V1 laid down the shop and logistics; V2 added a subscription system for the packs. The base grows with the brand, without starting over.
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