Audit first and foremost
We open your instance, we look at the code, the content, the performance, the SEO. No redesign without prior diagnosis. You receive a clear report with what needs to go, what can stay, and the 301 redirects to plan.
Service · Odoo site redesign · Belgium
Odoo site redesign, from standard to custom.
WebNest is the Odoo web agency based in Brussels, and 40% of our activity is Odoo site redesign. Audit of the existing site, migration plan, manual recoding in QWeb of the web module. Without breaking your SEO, without touching your data, without starting over.
The Odoo site redesign, WebNest version
Not a new site, your site done better.
A redesign of an Odoo site is not about breaking everything to start from scratch. It is about analysing what works, identifying what hinders the brand, and precisely recoding the areas that deserve better. As an Odoo web agency based in Brussels, we follow three principles for any redesign.
Keep what works
If certain pages perform well in SEO, we keep them with their URLs. If some content is still relevant, we migrate it. No clean slate for the sake of it: we build on what already works.
Recoding the rest manually
What needs to change is recoded manually in QWeb within the web module. HTML, CSS, JS, and native front-end, without heavy frameworks. Each redesigned page gains in performance, accessibility, and brand consistency.
When to redesign your Odoo site
Six signals that do not lie.
These signs appear in 9 out of 10 redesigns. If you tick at least two, we can discuss it together. If you tick four, your Odoo site probably needs a fundamental redesign.
Your site looks like an "Odoo site"
Standard templates modified, imposed blocks, drag and drop. Your clients can immediately see that it is not a custom site.
"Powered by Odoo" in the footer
A concession that has no reason to exist. Your footer must be signed by your brand, period.
Degraded performance
Lighthouse mobile under 60, long loading times, animations that lag. A modern site demands better than this.
Evolved brand
Your visual identity, positioning, or services have changed. The site must follow, not remain stuck in the old version.
Unreadable code on the dev side
Stacking of third-party modules, overlays, Bootstrap classes everywhere. No Odoo developer wants to take over from the old integrator.
Declining SEO
Organic traffic down, Core Web Vitals in the red, broken technical markup. A clean redesign restores the foundation and gets the machine running again.
Everything that is included
A clean Odoo redesign from start to finish.
The Odoo site redesign service from our web agency includes a complete audit of the existing site, the migration plan, the front-end recoding of the pages, the implementation of 301 redirects, and final training. No unpleasant surprises during the transition. Multilingual in all languages available as an option.
Request the full detailsIncluded as standard
Audit of the existing site
Detailed migration plan
Manual recoding of the pages
Redesigned header and footer
SEO 301 redirects
Training upon delivery
Options and add-ons
Editorial rewriting (copywriter)
New photo shoot
Migration to multilingual for all languages
In-depth SEO audit
Custom animations
Evolving maintenance after delivery
* Indicative list, adjusted according to demand and project context.
Redesign process
Six steps, SEO preserved.
Redesigning an Odoo site requires rigor in the transition to avoid breaking existing SEO. The 6-step process of our Odoo web agency ensures that no strategic URL loses its traffic during the switch.
01
Odoo audit
Code, content, performance, SEO. Complete report within 5 days.
S102
Redesign plan
Pages to keep, pages to recode, pages to redirect.
S103
Recoding
Manual recoding in Odoo, alongside the old version.
S2 to S304
Content migration
Texts, images, SEO meta, hreflang transferred cleanly.
S305
Switch and 301
Go live, 301 redirects on all changed URLs.
S406
SEO follow-up
Monitoring 30 days after the switch, adjustments if necessary.
D + 30
The audit, starting point
Odoo redesign: everything starts with an audit.
Before any proposal, we open your Odoo site and examine it from all angles: performance, SEO, accessibility, code, user journey. The audit results in a clear report that sizes the redesign to the strict necessary.
- Lighthouse performance mobile and desktop
- Technical SEO: markup, meta, sitemap
- WCAG AA accessibility
- Readability and maintainability of the code
- Visual brand consistency
Recent redesigns
See all achievements
A few redesigns delivered recently.
Redesign questions
All about the Odoo site redesign.
Click on a question to open the answer. If yours is not there, we can discuss it via video.
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Why entrust your Odoo redesign to a specialised web agency?
A redesign that does not break SEO and does not lose data requires experience. An Odoo web agency like WebNest knows the pitfalls of the web module: 301 redirects, hreflang, traffic loss, legacy code to be taken over. We have done 40% of our business on this subject, so we know what works. A freelancer may be suitable for an audit, but for a redesign that must preserve Google rankings, the agency secures it. -
How long does an Odoo site redesign take?
Between2 and 4 weeksfor a standard showcase site redesign. Longer depending on the volume of pages, the complexity of the existing content, and the modules to be recoded. The precise timeframe comes from the initial audit. -
Do you work on redesigns outside Brussels?
Yes. WebNest is based in Brussels but supports Odoo redesigns throughout Belgium, France, Luxembourg, and beyond. Everything goes through your Odoo instance, so distance does not change anything. For multilingual sites, the site can be translated into any language: our team speaks FR, NL, and EN. -
Will my SEO be impacted during the redesign?
Not if we do the work correctly. We keep the performing URLs, we set up 301redirectsfor those that change, we transfer the meta tags, we monitor traffic 30 days after the switch. A clean redesign often even boosts SEO due to performance gains. -
Do you keep my current content or is everything rewritten?
At your choice. If your content is still up to scratch, we will migrate it as is. If you want to take the opportunity to rewrite it, we will direct you to an external copywriter (without markup). We adapt according to your budget and priorities. -
Does the website URL change after the redesign?
No. The redesign is done on the same domain. Only the internal structure may evolve if necessary (cleaner URLs, revised hierarchy). In this case, systematic 301 redirects to avoid losing traffic. -
Are my ongoing Odoo orders and clients affected?
No risk. The redesign only concerns the Odoo web module (front-end).Your orders, invoices, clients and stockin the Odoo back-office remain intact. It is the same database; we only touch the presentation layer. -
Do you keep everything online during the redesign?
Yes. We code the new pages in Odoo alongside the old site. The switch happens all at once, at the go-live, without interruption. No "site under maintenance" message during the development weeks.
Do we audit your Odoo site?
30 minutes, we take a look at your existing site.
You show us your current Odoo site, and we tell you what deserves a redesign and what can stay. Quick visual audit, no commitment, no sales follow-up afterwards.