Restomax: two worlds, a single ecosystem.
Restomax equips the Belgian hospitality sector with POS systems. WebNest redesigned its site to speak to its two audiences, the fast food running at full tilt and the restaurant humming along, with two visual worlds, two domains (.be and .fr) and a blog turned into a real help centre.
Restomax is a complete POS ecosystem for hospitality: registers, kiosks, QR ordering, click & collect, 7/7 support.
The starting point.
A market leader that had just reworked its identity and expected a site worthy of that rebranding.
The real challenge was clarity. Restomax addresses both fast food — frantic pace, fast checkout, kiosks — and restaurants — table service, reservations, a more measured operation. Two worlds, two vocabularies, two mindsets. A single site had to be able to host both without mixing them, and let every visitor recognise themselves immediately.
Our approach.
UX / Design
We built two distinct visual worlds that coexist under the Restomax brand. From the homepage, the visitor chooses their world (« I run a fast food » or « I run a restaurant ») and switches into a world that speaks to them, without ever getting lost. The full richness of the product thus fits into a perfectly clear site.
Technical
Restomax addresses Belgium and France, where hospitality terms change from one country to the other. We deployed two sites on two domains (.be and .fr) sharing the same base, with terminology adapted to each market: the Belgian and the French visitor each read 'their' trade language.
Custom-built
POS software is used every day, and it raises questions. Rather than a classic blog, we repurposed Odoo's blog module into a real help centre: practical articles, organised so the restaurateur quickly finds their answer.
Restomax also relies on numerous integrations. We added filtering so everyone quickly finds the tool or partner they're interested in.
And for the reseller network, a « find a reseller near me » linked to Odoo's contact module: the visitor filters and lands on the right contact, without leaving the site.
The result.
What WebNest delivered.
Restomax now has a site that embraces its rebranding, speaks precisely to its two audiences, covers two markets with their codes, and supports its clients day to day via its help centre. A digital tool that truly serves the brand's strategy.
For WebNest, Restomax shows that a lot of complexity (two worlds, two markets, a rich product) can fit into a clear site, without ever losing the visitor.
Brand worlds
Domains / markets
Help centre
Client rating 5/5
“A new website on Odoo that is an effective piece of our digital strategy and that suits our rebranding. Quick reactivity, always found solutions.”
Frequently asked questions.
Can very different audiences be handled on a single site?
Can you have a site across several domains and countries?
Can the Odoo blog be turned into a help centre?
Is the site easy to evolve?
Un site vitrine qui vous démarque ?
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